Could our current consumption patterns and the products we buy everyday become more sustainable? What are companies doing today to promote responsibility in business? To shed a light on this topic, a lecture on responsible retail was organized on April 5th. Turku AMK welcomed two visiting lecturers, Anniina Nurmi from Nurmi Clothing and Anna Hagemann Rise from Froosh Ltd.
Nurmi Clothing was founded on the need to make the fashion industry more sustainable: the label focused on environmentally friendly materials and timeless design. Simply improving the materials we use and the way they are produced is great but not nearly enough, according to Nurmi; instead, the entire way we consume needs to change. Nurmi is currently working on addressing this issue by developing a clothing rental company.
In the food industry, the smoothie company Froosh is paving the way in responsible retail. Since well over half of the ingredients in their smoothies come from developing countries, Froosh is passionate about ensuring good living conditions to their farmers. From providing a steady income to a local farmer, to developing the local infrastructure, Froosh believes that supporting the local business is a much better way of helping the developing countries than traditional aid programs.
The lecture was organized by We Are! project.